My work focuses on connecting business strategy, experience design, and technology through inclusive collaboration. With expertise in experience design, creative direction, sales & marketing, I have a 360° vision of what a product, service or brand needs to come to life and make an impact.
I am an adaptable problem-solver who thrives in environments where rules are unclear and patterns aren't obvious. I build, grow and lead large design teams, foster innovation, embrace change, design and optimize processes for scalability and growth to deliver solutions customers LOVES.
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hello@leilaeisenmann.com
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Experience
Experience Design Directos
- Strategic leadership: define UX vision collaborating with product executive and engineers leaders.
- Team management: build from scratch teh Barcelona Design Hub. Guide, grow and retain large design team of +30 UX designers and researchers.
- Design system: led a design system initiative, from creation, to implementation on a portfolio of +15 B2B legacy Saas applications.
- Cross-functional collaboration: with product, engineers and other stakeholders to ensure a seamless and efficient product developpement.
- Budget management: design and research tools audit and tier vendor relationship.
- Performance metrics: define and track key UX performance metrics.
Senior Experience Director
Oracle ↗
03.2019 - 03.2023
Paris, France
- The Experience Director is the primary engagement leader on strategic opportunities across EMEA, interfacing directly with clients and leading a team of designers, business consultants and solution engineers to engage with the C-suites of our customers and help them understand their innovation challenges, identify new opportunities and design their future.
- Lead a group of resources to help customers on their digital transformational journey
- Assist the Oracle sales force in driving strategic HPA opportunities (Inditex, Lloyds, L’Oréal, Deutsche Banhof, ABInbev, BBVA…)
- Develops and delivers outstanding workshops, presentations and Ad-hoc demo.
- Assist Customer CxO / Executives in adopting Human Centric Design and Design Thinking
- Articulate the value of “blending” standard SaaS solutions with an Innovation Platform to ensure the right fit for the customer
- Advises internal and external clients on overall digital transformation and solution.
- Work in partnership with key internal stakeholders and develop the network across the innovation eco-system.
- Meet with senior customer contacts to build credibility and develop lasting relationship.
Creative Director
Publicis ↗
10.2016 - 03.2019
Paris, France
- As a digital creative director at Publicis (Paris, France) I led the digital creative department core team Carrefour:
- RFP for Publicis Conseil’s business developemt (Carrefour, Galeries Lafayette, Accor…)
- Management of a digital design agency of +25. • Strategic planning and Product design for the Carrefour
- 360° communication campaign (TV, Radio, print, digital, social media)
- Working with C-suite leaders and visionaries to transform brands, defining business requirements and opportunities and translating strategic insights into consumer-facing experiences.
Head of Product Design
Galeries Lafayette ↗
October 2016 - 03.2019
Paris, France
- Design operations and team management (9 designer and developers) resource allocation, third party agencies, tools audit and vendors relationship.
- Product design and UX research aligned with the company overall business strategy.
- Digital marketing (newletters, social media...)
Skills
Branding & Communication
- Brand & Product Positioning
- Communication strategy
- Pitch, Storytelling, naming
- Logo & Visual identity
- Typography, colors, Icons, Imagery & Illustration, photo & video art direction
Advertising
- 360° campaign
- Social Media
Consultancy
- Sales Lifecylce experience, demo
- Go to Market
- Customer Experience
- Process design & change Management
Project Design
- Design Thinking, workshops, UX strategy
- AI solution, agentic application, Search, Data Analytics & Workflows B2B SaaS.
- E-commerce web & mobile applications
- Large design team leadership: hiring, mentoring and retaining
- Design Operations & processes
- Executives & Stakeholders collaborations
- UX Research strategy
- Personas & User Journey
- Design System