LEILA EISENMANN
Experience Design
My work focuses on connecting business strategy, experience design & technology through inclusive collaboration. With a 360° expertise of what a product or brand needs to come to life, differentiate & make an impact.
ABOUT
2023... Experience Design Director @Clarivate Analytics, Barcelona.
2019-2023 Senior Experience Director EMEA @Oracle, Paris.
2017-2019 Creative Director @Publicis, Paris.
2015-2017 Head of UX @Galeries Lafayette, Paris.
2014-2015 Creative Manager @Sarenza, Paris.
2013-2014 Creative Manager @Birchbox, Barcelona
2007-2012 Independant Creative Director Paris - Barcelone - Berlin
2004-2007 Designer @Desoigts & Associés @Dragon Rouge, Paris.
2003-2004 Art Director @Angie, Paris.
2002-2003 Graphic Designer @ELLE, Madame Figaro, Glamour, 20 ANS, Paris.
2002 ESAG, Met De Penninghen Master in Art Direction & Communication Strategy, Paris.
I am a designer from Paris with over 20 years of experience, primarily focused on leading creative teams. I graduated in 2002 with a Master’s degree in Art Direction and Communication Strategy from ESAG Met de Penninghen in Paris.
I began my career in fashion publishing as well as a variety of editorial materials. Over time, I expanded into product and branding design, creating visual identities, communication strategies, logos, retail interiors, and cosmetics packaging for various agencies.
As a freelancer, I pursued my passion for electronic music, developing identities and multimedia assets for record labels and clubs. At the same time, I collaborated with advertising agencies as an Art Director.
My journey into UX began in 2010, when I took on leadership roles for e-commerce brands like Birchbox, Sarenza, and Galeries Lafayette. In 2015, I joined Publicis as a Digital Creative Director, where I led multidisciplinary teams across UX design, research, UI, marketing, social media, and digital advertising.
I was also responsible for pitching and winning new business at the C-level.
I was also responsible for pitching and winning new business at the C-level.
In 2019, Oracle invited me to join the ECEMEA Experience team in Paris. There, I helped evolve the Sales organization by embedding customer-centric thinking and designing strategic experiences for clients such as Neom in KSA, Deutsche Bahn, Inditex, BBVA, Galeries Lafayette, Bev Indev, Volkswagen, L'Oréal, and SNCF. I contributed to the implementation of Redwood UX in Oracle Fusion Cloud SaaS and helped establish design operations within a shared UX service center in Romania.
Since returning to Barcelona in 2023, I’ve been leading a team of over 30 UX researchers and designers focused on Search, Data Analytics, Content & Insights, and Workflow products for B2B AI empowered software.
With a comprehensive 360° vision of product, brand, and service design, I bring a unique ability to shape meaningful, competitive, and lasting experiences.
EXPERTISE
Product Design
AI, Search, Data Analytics & Workflows B2B SAAS
E-commerce web & mobile applications
Large design team leadership: hiring, mentoring and retaining
Design Operations
Executives & Stakeholders collaborations
User Research, Experience & Interface
Research strategy
Personas & User Journey
Design Thinking
Product Design strategy
Design System
Ideation, Wireframes, Interaction, Prototypes, delivery
Brand Platform
Brand & Product Positioning
Communication strategy
Pitch, Storytelling
Consultancy
Sales experience, demo
Go to Market strategy
Customer Experience
Change Management
Global Branding
Logo & Visual identity
Typography, colors, Icons, Imagery & Illustration, photo & video
Advertising
360° campaign
Social Media
Contact
Thank you for your message | Merci pour votre message | Gracias por contactar conmigo