I was a Creative Director at Publicis Sapient when a colleague from London who I have been collaborating on the Carrefour elevator Pitch called me and offered me that Expeirence Director position at Oracle. Matthew Maxwell tought of me as the oracle as looking for a seasoned, tech savvy Director based in Paris with strong storytelling skills and real creative talent willing to try to change an organisation such as Oracle EMEA.

The Experience Director is the primary engagement leader on strategic opportunities across EMEA, interfacing directly with clients and leading a team of designers, business consultants and solution engineers to engage with the C-suites of Oracle's big bet and help them understand their innovation challenges and insights, identify new opportunities and design their future.
Here to bring value to the customer to design the experience using co-creation, design thinking workshop with the client on one side, sales, industry expert and Oracle’s applications solution engineering team and the support of a remote shared service UX Hub based in Bucharest, Romania. The Experience Director sells the "wheel of cloud" Saas along with Paas where beside the quarterly product updates there is room for extra innovation, tailor-made for the customer aiming to speed the time to market of the endless possibilities unleashed by data.
The primary goal was to change the way people work at Oracle: find new ways to engage people, to bring life into strategies and solutions, to improve collaboration and to transform Oracle into an experience economy enterprise.
Innovation is about creating bridges and connecting people together with the ambition to make life better, work more engaging and experiences more meaningful  levraging creativity, design, technology and strategy to connect Oracle to its consumers. Using emerging technology to unleash new opportunities and enable the pre-sales and sales organizations to enhance customer engagement to reimagine their business, processes and productivity.
Build as an agile start up within the organisation, a team of 8 XD senior directors with UX and creative direction  background worked on 4 phases of the program on a given timeframe of 4 years to redesign the sales cycle, provide process and guidance for a 2 days design thinking workshop and finally build and grow a shared design service Hub to support outcomes production.
STAGE 1 The disrutpion, Design Led.
The research phase: Scan of the EMEA sales organisation contributors and leaders: interviews, focus group and sales data analysis.

STAGE 2 The proof of Concept - change and adoption of customer centricity
The Ideation phase: Redesigned the engagement process, sales process framework. Creation of a methodology “View To Value” a 2 days workshop based on design thinking and service design & build a team of designer to support the customer centric storyselling.

STAGE 3 Spotting and scaling innovation from the field
Testing, iterating & infusing change: Advocate for customer-centricity by facilitating the workshop all across ECEMEA, producing ad-hoc prototypes and innovative experiences, focusing on champions, influencers and top-down support to promote adoption and change the organisation. Build a remote shared design service Hub to support the customer centric storyselling. Identify and scale innovation from the field for design asset production for the many.

STAGE 4 From customer centricity to Value centricity
Scaleability, industrialisation & adoption: Created a series of training to perform the design thinking workshop on self service. Made the V2V and all reusable design assets available online. Turn the V2V into a mandatory training for any sales joining the organisation.

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