Working at Publicis as a Creative Director, on the Champs-élysées offices for a Parisian 8th arrondissement native kid and daughter of 2 Art Director parents was a life goal and dream.
After leading the UX team of Galeries Lafayette, this is where my career led me. As a creative director at Publicis - core team Carrefour France - I lead the Experience Design department of the agency.
Carrefour is a mix of physical and digital seamless experiences from the e-commerce website and mobile apps (+1,3 millions of connections per day in France) to the physical shops (+400 in France from the urban shops 70m2 to the +25.000m2 hypermarkets) offering millions of references in food, non-food, banking, mobile, travel agency, etc…
Delivering Digital Experiences but not only
The creative director provides direction and guidance to the team to conceive state of the art digital experiences including user experience, user interface, and product and service design for Carrefour digital ecosystem; e-commerce website, mobile apps and seamless physical and digital innovative experiences (Click & Collect, Google home app, etc…)
With the help of teams of AD and Copy writters, strategic planners and Client Director to capture the insights of any new features and create and produce 360° campaigns on owned and paid medias; delivering original storytelling for TV, Radio, print, digital and Social Medias.
RFP Pitch
Structuring narratives for client presentations and pushing data driven systematic design work to give impact and creative edge (RFPs for Carrefour, Galeries Lafayette, Accor, Lancôme...)
Working with C-suite leaders, data analysts and strategic planners to transform brands, defining business requirements and opportunities and translating strategic insights into consumer-facing experiences.

Design System
During the last competition for Carrefour I also participated on leading the modernization, the creative exploration and design system creation and consolidation for the new e-commerce website.
Leading a team of +25 designers
UX designers, Researchers, UI designers, team of Art Director & copywriters, motion designers to design user-centrics experiences.
Hiring, mentoring and retaining designers for the team fostering a place for innovation and cretagtivity.
+ Interacting with third party agencies and freelancers.

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