2023... UX Design & Research Director @Clarivate Analytics, Barcelona.
2019-2023 Senior Experience Director EMEA @Oracle, Paris.
2017-2019 Creative Director @Publicis, Paris.
2015-2017 Head of UX @Galeries Lafayette, Paris.
2013-2015 Creative Manager @Birchbox, Barcelona and @Sarenza, Paris.
2007-2012 Creative Director @Leila Eisenmann, Paris - Barcelone - Berlin.
2004-2007 Designer @Desoigts & Associés, branding and luxury packaging agency, Paris.
2003-2004 Art Director / Creative Director Assistant, print & edition @Angie, Paris.
2002-2003 Graphic Designer for fashion magazines (ELLE, Madame Figaro, 20 ANS, BIBA), Paris.
2002 ESAG, Met De Penninghen - Master in Art Direction & Communication Strategy, Paris.
I am a Designer from Paris with more of 20 years in design mostly dedicated to lead creative teams.
I graduated with a Master of Art Direction and Communication Strategy at ESAG Met de Penninghen in Paris in 2002 and started my career working for fashion magazines as both of my parents where working in the press world as Art directors.
Design is a family story.
From the magazines I went to worked for an edition agency for one year assisting a creative director to answer the agencies’s RFPs and learned the art of typography. I then worked as a designer for branding, packaging and communication strategy for luxury agencies like Desdoigts & Associés or Dragon Rouge and learned the importance for a brand to clearly define their visual and narrative if they don’t want their customer to define it themselves.
As a freelance I enjoyed freedom to travel and focus on my passion for the electronic music creating identity or communication for records labels (supplement Facts, Bpitch, Bass Culture) or clubs (Rex Club, Djoon) travelling from Paris to Berlin or Barcelona in the Y2K but also for agencies like DDBA, TBWA as an Art Director.
In 2013, the endless party end as I became a mother and started to lead UX Design and Research team for e-commerce website or applications for Birchbox, Sarenza and Galeries Lafayette.
In 2015 I took a big leap and started a position of creative director for Publicis, a French advertising agency, working on the Champs Elysées, living the dream.
As a creative director my job was to lead a team dedicated to UX Design, Research, UI, Marketing, Social Media and digital Advertising but also to win clients working and presenting the agency pitches. Working on Carrefour RFP I met the UK team of Publicis Sapient and we won the deal.
One of them as been recruited by Oracle to be part of an exciting project; building an “Experience team” for Oracle Cloud applications in EMEA, they were looking for one Director in Paris and called me.
The Experience Senior Director at Oracle was probably the most interesting I have done in my carreer as it was absolutely undefined, my only job was to find solution to a variety of problems from infusing customer centricity to RFPS on HPA like Deustch Bahn, SNCF, BBVA or Inditex working with pre-sales leveraging design thinking workshops or redesigning the sales journey, implementing Redwood, Oracle’s new design system, creating physical experiences in order to capture the attention and sell SAAS but also PAAS and IASS in events like Leap in Riyadh or building a shared service UX team in Romania with scalable design operations & processes.
Going back to Barcelona in 2023 I am currently leading a large team of UX Researchers and Designers for a data analytics company that builds Saas applications. Being a Merge and acquisition company the job has 3 dimensions; building a team, a strategy and processes. The team has grown 410% in a year distributed in Europe, India, China and USA.
The strategy has been to first focus on designing the user journey to identify the overlapping functionalities of a wide portfolio fo +30 applications and turned them into one seamless end-to-end experience for our user but also to create and improve the understanding and adoption of UX design and research processes in the company. It is also about engineering processes for scalability and growth and finally to create and implement a new design system in order to be able to deliver faster any new features as AI searches and keep up with the pace of innovation.
This experience gave me a 360° vision of what a product, brand or service needs to come to live and most importantly, make a difference in the competitors landscape. My work is about connecting business, strategy, technology and design via working inclusively.